1. Collection and Use of Personal Information
1.1 Collection of Personal Information. Depending on how you use the Site, we may ask you to share personally identifiable information (Personal Information) with us. Whether you choose to share your Personal Information is completely up to you, but you may not be able to access the Services without sharing some Personal Information. Personal Information includes any information that identifies or can be used to identify, contact or locate you. Examples include your name, address, email address, phone number, age, expected due date, household information, and credit card information. We will require your Personal Information in order to set up an account for you. We may also ask you for further Personal Information when we schedule Parent Services or during your in-take session. Any communications you send to us (for example, support requests, questions or comments, or reports of a problem) may contain personal information.
1.2 Use of Personal Information
(a) Identify you when you use the New Parent Services;
(b) Enable us and the Care Providers to provide you with the Services and the Parent Services;
(c) Send you information we think you may find useful or which you have requested from us;
(d) Enable us to contact you regarding any question you make through the Services;
(e) Analyze the use of the Services and the people visiting to improve our content and Services;
(f) Customize the Services for you; and
(g) Use for other purposes that we may disclose to you when we request your information.
1.3 Reviews and Other Public Content
Parents will have the opportunity to provide reviews about Care Providers. We may store these contributions, and use them for evaluation, training and promotional purposes.
1.4 Inviting Friends
You may invite your friends to join the Site by providing their contact information to us. We will use your friends' contact information to invite them to sign up for Parent Services. We may store their Personal Information in our records, but will not send them promotional emails unless they register for an account or otherwise request us to do so.
1.5 Payment Information. To process payments, we will require your credit card information and billing information. Users will also have the option of storing this information as part of their account information. Credit card transactions are processed through Squarespace via Stripe, which only uses your information for that purpose.
2. Collection and Use of Non-Personal Information
Non-personal information is information that does not identify the specific Customer. This type of information may include things like the URL of the website you visited before and after visiting our Site, the type of browser you are using, and the IP address of the computer you use to visit the Site.
2.1 Cookies. We collect some anonymous information about how you use the Site by setting and accessing cookies on your computer. A cookie is a small text file that is stored on your computer. These cookies track information such as how often you visit the Site, what pages you view, and where you go after you leave the Site. The cookies track your computer, not you. They are not connected to any personal information about you. Most web browsers automatically accept cookies but, if you prefer, you can change your web browser to prevent acceptance of cookies or to notify you each time a cookie is set. You can refer to your web browser’s documentation for details on how to do so. Please note that by blocking or deleting cookies used on our Site, you may not be able to take full advantage of our Services.
2.2 Activity and Log Data. We automatically store information related to your use of the Site in our log files, such as the pages you view on the Site, your browser type, IP address, operating system, referring URL and the date and time of your visit. We use this type of information to administer the Site and to analyze trends. This information is not tied to personally identifiable information.
2.3 Web Beacons and Other Tracking Devices. We may use other industry standard technologies like web beacons or tracking pixels to count the number of users that visit a page on the Site that includes these web beacons. Web beacons are used to report on site traffic and are used to analyze the effectiveness of advertising campaigns and how Customers interact with the Site. The web beacons do not identify individual users and analysis of data obtained is performed on an aggregate basis. We may also rely upon third parties to assist with the use and implementation of web beacons. We may also use third-party advertising companies to serve or track ads on the Site. These companies may use non-personally identifiable information about your visits to the Site and other web sites in order to measure advertising effectiveness and to provide advertisements about goods or services that may be of interest to you.
2.4 Disclosure of Your Information to Third Parties.
(a) Disclosure By Law; Protection of Us and Others. We may disclose information you provide if required to do so by law, at the request of a third party, or if we, in our sole discretion, believe that disclosure is reasonable to (i) comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by applicable law), (ii) protect or defend rights or property of Apiari or an affiliate thereof, or a third party, or (iii) protect someone's health or safety, such as when harm or violence against any person (including you) is threatened.